BRAND IDENTITY.
Captiiva
My Role:
Graphic Designer
Tools Used:
Adobe Illustrator
Brief:
Captiiva is a Shariah compliant blockchain insurance company that needed a brand identity to establish credibility and stand out in a competitive market. The challenge was to create a distinctive and trustworthy identity that balanced innovation with reliability, positioning the company as a leader in its industry.
The final identity features an octagon inspired logo symbolizing strength, security, and unity, paired with a custom wordmark and a blue palette influenced by the parent company. The result was a robust and recognizable brand that set Captiiva apart from competitors while fitting cohesively within its larger corporate group.