Mobile Event App

My Role:
UI/UX Designer, Art Director

Tools Used:
Sketch

Brief:
The client needed one app to house all of their annual events and be used year-round. The goals were to streamline event registration, enhance usability, create new sponsorship opportunities, and add features like in-app chat, guest invitations, payments, and access to supporting documents such as videos, PDFs, and images.

The design process began with stakeholder interviews to identify must-have features and pain points. I researched existing event apps to evaluate strengths and gaps, then mapped user flows for four distinct user types, each with different levels of access. Starting with low fidelity wireframes, I refined concepts through client feedback before building high fidelity mockups. Using the client’s existing brand palette and fonts, I created a clean, intuitive design that elevated their event experience.

The final solution delivered a comprehensive app design that streamlined registration, increased sponsor visibility, and introduced chat and resource sharing features. The positive reception from both client and users at the first live event reinforced the success of the design, proving it could scale across future events.

Due to proprietary considerations, only limited visuals are shared here. Full high fidelity designs can be presented upon request in a private setting.