PRINT DESIGN.
Tocara x Avon
My Role:
On-Set – Stylist & Co-Art Director
Layout – Graphic Designer
Tools Used:
Adobe InDesign
Brief:
Tocara partnered with Avon to launch a new jewellery collection and needed a brochure that reflected both style and sales appeal. I co-art directed the photoshoot and styled product sets, then designed the layout to showcase the collection with elegance and clarity.
Research into fashion and jewellery trends guided the creative direction, while competitor analysis informed how to stand out in a direct sales market. Despite a tight timeline, the brochure successfully launched the collection internationally, meeting both branding and sales goals.
