Why is branding important for my business?

Branding is more than just a logo. It is the foundation of how your audience perceives you. Strong branding builds trust, creates recognition, and communicates your values at every touchpoint. A consistent brand identity helps you stand out in a crowded market and makes your business memorable.

What are the different types of logos?

Logos generally fall into three main categories:

• Wordmarks: text-based logos that use your name or your company name in a distinct style

• Icons: symbols, initials, or emblems that visually represent your brand

• Combination marks: a mix of text and icons used together

The right type depends on your brand’s goals, personality, and how you want to connect with your audience.

What is the difference between brand identity and graphic design?

Graphic design focuses on creating individual visuals like brochures, ads, or websites. Brand identity is the larger system that includes the logo, colours, typography, tone, and style guidelines. Together, these elements ensure your designs work cohesively to create a recognizable and lasting impression.

How long does a design project usually take?

Timelines vary depending on the scope of work. A simple logo might take a couple of weeks, while a full brand identity or digital platform can take several months. I provide a clear timeline upfront so you know what to expect at each stage.

How do I know what design style is right for my business?

Part of my process involves discovery and research, which means understanding your business, your audience, and your goals. From there, I guide you toward a design style that not only looks great but resonates with your customers and reflects your story.